A Guide to Digital Marketing Since The Pandemic and emerging trends and What They Mean for Your Business

Well that happened, the Pandemic stopped a lot of us in our tracks, and we all have had to re evaluate our marketing strategies. We are no different. Those who know and have used our services will have seen our rebranding and new logo. The Pandemic made us think as a collective what can we do to freshen ourselves up…..Citrus colours came out on top as you will have seen on our website.

Doing the same thing over and over will not get you the same results. Marketing involves establishing interest in your service or product through engaging with your clients and potential clients. Keeping ahead of the curve is what differentiates you from your competition or allows you to gain entry into a new market with new products or services. Keeping abreast of digital marketing trends, digital marketing trends, whilst always maintaining an omni channel marketing strategy.

What’s that, well, an omni channel strategy is marketing to promote your services or products across all types of channels including digital media, print, possibly radio if direct to consumer or within industry channels such as trade magazines. Omni Channel marketing involves a complete cohesive yet still uniform marketing strategy, the same message across all channels.

Conclusion: Revisiting the Certainties & Uncertainties of Future Digital Marketing Strategies

Digital marketing is constantly evolving and changing to keep up with the needs of today’s consumers. More and more people are using a variety of devices to go online, so marketers must be able to reach them on any device. This means that marketers need an omni-channel strategy that can be executed across all channels, including social media, email, mobile applications, and more.

Digital marketing is no longer a one-way street. With the evolution of technology, digital marketing has been going through many changes and is now more than ever before, an omni-channel medium.

The digital marketing trends that are currently on the rise are:

1) Personalised Content Marketing:

Personalizsd content: Personalised content is generated based on a user’s previous browsing history or purchase behavior. For example, if someone has been browsing about cars for a while before coming to your website for the first time then they might see an ad about used cars in their area.

Personalized marketing is a long-standing marketing strategy that’s been around for decades and has steadily increased in popularity over the years. As people become more protective of their privacy, businesses are adapting to offer personalised solutions – with varying degrees of success. It differs to traditional marketing in that it takes into account the individual needs and preferences of customers. Personalised marketing provides a more engaging, relevant and efficient experience for customers which can help to increase customer satisfaction, loyalty and ultimately sales.

The use of personalised marketing has become more prominent over the past few years as marketers have realised its potential. In fact, a recent study found that 86% of companies are now using personalised marketing strategies in some form or another.

In some applications this can work, especially if you engage closely with your audience already and have an established history with them. If not, let’s be honest it is a best a little creepy, at worst invasive. As always, a discussion needs to be had to establish your audience relationship before considering personalised marketing in some form.

2) AI Marketing:

AI marketing is the use of artificial intelligence to market products or services by the use of machine learning and artificial intelligence to optimise marketing campaigns. AI marketing is a subset of artificial intelligence, and it can be used to automate certain tasks in marketing, such as advertising, customer service, and an emerging trend in content creation.

One of the most popular use cases for AI in marketing is for generating personalised messages for customers. For example, if a customer clicks on an advertisement about a product but does not purchase it, the company’s AI system can send that customer an email with a discount code or an invitation to sign up for the company’s mailing list.

AI marketing is a subset of digital marketing, which employs a variety of techniques to drive traffic, leads, and sales for businesses. AI’s ability to learn from data and make predictions about consumer behaviour has led to an increased focus on its application within digital marketing today and tomorrow.

3) The new Google Update: Helpful Content Update

How Google’s latest Helpful Content Update is Changing the Face of Search Engine Optimization (SEO). Potentially this latest update which addresses site wide content and not just specific pages has the potential to affect a whole website. The update brings in a new signal metric for google to rank pages.

Any website content should be designed for the actual human target audience. In the past Google Algorithms have allowed for content to be written with keyword density which would assist in search engine first page positioning. Well thankfully that changes. Google’s new Helpful Content Update wants content that is meaningful for people who are searching for that topic.

Last thoughts

My Last thoughts, Marketing will always evolve, we should stick to the principle of establishing our target audience, ensuring our message is clearly communicated and ensure that we understand all marketing channels. A very last word, please do not forget all the other Google Algorithm updates that precede Helpful Content Update, they all matter to Google and all combined are designed to create better searchable content for the the Google user. Why not contact us to see if we can assist in refreshing your website, your marketing strategy, your ad spend and content creation. A chat can only help.

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