Your workflow in our design
Your website is a gateway, a shopfront, an invite to your audience, your customers to drive your business growth.
There are many people or company’s out there who can create you a website, even upload flashy wizzy pictures with animations, they can build you several pages, and it may look not bad at all. However, and we really cannot stress the word however….. that is not even the start of a well designed website. All flash, no substance literally means no advert lead conversions or enquiries and very little organic traffic.
Always remember those who find you through a Google search are already invested, they have taken the time to speak, or type in what they are looking for – Let them find you.
We know absolutely that does not mean you have a good functioning website, your website has to do three things well:
Convey your uniqueness
Promote your service or product your way in the best way
Be found, quite simple, but without being found on the search engines – what is the point of your website?
Your website is important, it needs to stand out from the crowd, it needs to draw your customers to what you offer. This requires understanding you, your brand, your services through research and planning to understand your industry audience, after all they are your visitors. A website that is an expensive advert or business card will not grow your business, it needs to be more.
Once we have your goals, your ideas, we can create a content strategy ensuring we are focused on Search Engine Optimisation.
Importantly and often overlooked is the value of good copywriting, we make sure we convey your message in your language to your audience.
Colours, Fonts, Font sizes, animations and blocking is most vital to convey your message. We like to say, this is your first blush at impressing your prospects with your brand.
Wording, is just as important as positioning of products and people within pictures. The Eye follows natures very own Fibonarcci spiral, for positioning of the subject matter within a picture.